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Trends in the kitchenware industry--the consumer market is developing towards a younger age


China's economy has been developing steadily and the market economy system has been gradually improved. When the production model gradually matures, the large-scale batch products can no longer meet the popular needs, and they become more and more perfect. The marketing model of kitchen equipment companies has begun to evolve into a stage of differentiated marketing for different groups, genders, and age groups. As a result, more and more consumer groups with typical market value have been excavated, and young consumer groups have undoubtedly become more and more important objects of kitchenware enterprises.

The essence of rejuvenating kitchen utensils is the concept of product design

At present, the consumer psychology and consumer demand of young groups have a profound impact on the development of the entire kitchen building materials market. With the gradual rejuvenation of the consumer group, the rejuvenation of kitchen products will become inevitable, and kitchenware companies need to grasp this new development opportunity.

"Rejuvenation" kitchenware is actually a concept of kitchenware products. It is a kitchenware product positioning for the segmentation of young consumer groups. Kitchenware companies integrate product design and youthful elements into kitchenware products, so that such kitchenware products It has both fashion and vitality, and there are many other kitchenware products, which are simple and generous.

Rejuvenation of products also requires companies to be rejuvenated

"Rejuvenation" as a new growth point in the kitchenware market has prompted many kitchenware companies to continue to join. "Younger" kitchen utensils have become the new development target of many enterprises. However, due to the lack of specialization in design, production and marketing. The understanding of "rejuvenation", especially the understanding of fashion culture and the grasp of international trends, lacks in-depth research, resulting in great limitations in the positioning of product development, the accuracy of market expansion, and the assurance of product quality.

In fact, to achieve rejuvenation, kitchenware companies should not only rejuvenate the appearance and design of products, but also make corresponding changes in the operation and management mode of the enterprise.

Kitchenware enterprises need to understand that rejuvenation refers to the rejuvenation of the operating mechanism, the rejuvenation of the business model and the rejuvenation of the management concept. As for whether the appearance of the kitchenware is popular with young people, it mainly depends on whether the design of the kitchenware company stands in the times. , following the footsteps of others will only be a follower forever, only the trend can be a winner in the market. The reason why Western kitchenware concepts are popular with young people is that their kitchenware looks unique, rather than just following the crowd.

 

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